Product Introduction: Foundation
Description:
Foundation is a base face makeup product that creates an even skin tone, smooths complexion, and provides the ideal canvas for the rest of the makeup routine. Available in a variety of finishes and coverage levels, foundation helps minimize imperfections, improve skin appearance, and enhance overall radiance.
Types of Foundation:
- Liquid Foundation – Most versatile, available in matte, dewy, and natural finishes
- Cream Foundation – Offers rich coverage and hydration, suitable for dry or mature skin
- Stick Foundation – Portable and easy to apply, great for touch-ups or contouring
- Powder Foundation – Lightweight with a matte finish, ideal for oily skin
- Cushion Foundation – Convenient compact with a sponge applicator for sheer to medium coverage
- Serum/Tinted Foundation – Lightweight, skincare-infused formula with a natural glow
Key Features:
- Available in a wide range of shades to match diverse skin tones and undertones
- Customizable coverage: sheer, medium, to full
- Long-wear formulas (up to 16–24 hours) with sweat, transfer, and humidity resistance
- Finish options: matte, satin, luminous, or natural
- Skin-friendly options: non-comedogenic, fragrance-free, cruelty-free, vegan, and SPF protection
- May contain skincare actives like hyaluronic acid, niacinamide, or peptides
Application:
Apply evenly to the face using a brush, sponge, or fingertips. Blend from the center outward for a smooth, even finish. Can be layered for additional coverage.
Ideal For:
Consumers seeking an even, flawless base tailored to their skin type and lifestyle—from natural looks to full glam.
Packaging Options (OEM/ODM):
- Available in glass bottles, tubes, airless pumps, compacts, or cushion cases
- Fully customizable in terms of formula, finish, packaging, and branding
- MOQ typically ranges from 1,000 – 5,000 units depending on design and formulation