Detailed Introduction of Face Makeup Products

To purchase face makeup products in the United States, there are several channels available, each offering different price ranges and purchasing methods depending on factors such as product type, formulation, packaging, and order quantity.

1. Direct Import (Through Manufacturers in China or Other Countries)

Channel:
Directly importing face makeup products is a common approach for beauty brands and retailers sourcing cosmetics from manufacturers. You can find suppliers through B2B platforms like Alibaba, Global Sources, or by attending international beauty trade shows such as Cosmoprof or Canton Fair. Establishing long-term relationships with reliable overseas manufacturers can help secure competitive pricing and ensure consistent quality and supply.

Price:
The cost of face makeup products varies depending on formulation, type, packaging, and volume:

• Basic foundation or concealer (bulk, OEM): $0.80 – $2.50 per unit

• Premium or branded formulations (with skincare benefits, custom packaging): $3 – $10+ per unit

2. Wholesale Market

Channel:
Major U.S. cities like Los Angeles, New York, and Miami host large beauty wholesale markets where face makeup products are available, including foundation, primer, blush, highlighter, contour, and setting sprays. These markets offer access to both domestic brands and private-label products, and provide opportunities to negotiate pricing, packaging customization, and shipping options.

Price:
Typical wholesale prices range from $1 – $8 per unit, depending on factors such as:

• Product type (foundation, powder, blush, etc.)

• Formulation quality (long-wear, full coverage, natural ingredients, etc.)

• Packaging (luxury design, refillable cases, airless pumps)

• MOQ and customization (private label, custom shades, vegan/cruelty-free claims)